AVP of Business Development - Hospice

**Overview**
**Lead with Purpose. Grow with Strategy.**
We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.


**What You’ll Do**

* Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
* Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
* Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
* Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
* Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
* Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
* Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
* Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
* Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

**About You**
**Education & Certification**

* Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
* Valid driver’s license and automobile liability insurance required.

**Experience**

* 5+ years of direct sales experience in the healthcare industry, including home health or hospice.
* 2–4 years of sales management experience in a multi-site or multi-territory environment.
* Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.
* Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.
* HomeCare HomeBase experience preferred.

**Skills & Attributes**

* Strategic thinker with hands-on execution ability
* Effective team leader with strong coaching and development skills
* Excellent verbal and written communication
* Financial acumen with experience in budgeting and P&L review
* Tech-savvy: Intermediate Excel, basic PowerPoint, CRM platforms
* Highly organized with exceptional time and territory management

**We Offer**
**Benefits For All Associates (Full-Time, Part-Time & Per Diem)**

* Competitive Pay
* 401(k) with Company Match
* Career Advancement Opportunities
* National & Local Recognition Programs
* Teammate Assistance Fund

**Additional Full-Time Benefits**

* Medical, Dental, Vision Insurance
* Mileage Reimbursement or Fleet Vehicle Program
* Generous Paid Time Off + 7 Paid Holidays
* Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
* Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
* Free Continuing Education Units (CEUs)
* Company-paid Life & Long-Term Disability Insurance
* Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

**Apply now to lead business growth with heart, strategy, and measurable results.**
**Legalese**

* This is a safety-sensitive position
* Employee must meet minimum requirements to be eligible for benefits
* Where applicable, employee must meet state specific requirements
* We are proud to be an EEO employer
* We maintain a drug-free workplace

ReqID: 2026-143469


Category: Sales and Sales Leadership


Position Type: Full-Time


Company: Gentiva Hospice