Family Service Counselor

**Company Description**
Dignity Memorial is North America’s largest provider of funeral, cremation, and cemetery services, supporting more than 300,000 families each year. Through a network of over 2,000 locations across the United States and Canada, the organization is known for compassionate, personalized arrangements and professional care. The Dignity Memorial brand emphasizes quality, value, and exceptional customer satisfaction in every service provided. Team members help create meaningful tributes tailored to each unique life, honoring and preserving personal stories with dignity and respect.

**Role Description**
The Family Service Counselor is a full-time, on-site role based in the Tyler-Jacksonville Area. In this position, the counselor supports families in planning funeral, cremation, and cemetery services, guiding them through available options and ensuring arrangements reflect their wishes and traditions. Daily responsibilities include meeting with families, explaining service offerings and related insurance products, preparing documentation, and coordinating with funeral home and cemetery staff to deliver a seamless experience. The role also involves generating leads, maintaining ongoing relationships with the community, and following up with families to offer continued support. The counselor is expected to uphold Dignity Memorial’s standards of compassion, professionalism, and ethical service at all times.

**Qualifications**

* Experience in family services or related fields, with the ability to support individuals and families during emotionally challenging times.
* Knowledge of funeral homes or memorial services, including basic processes, terminology, and service options.
* Lead generation and customer outreach skills, with a focus on building long-term community relationships.
* Strong communication skills, including clear, empathetic verbal and written communication and active listening.
* Familiarity with insurance products or pre-need arrangements, and the ability to explain benefits and options clearly.
* High level of integrity, discretion, and respect for diverse cultural and religious practices.
* Ability to work on-site, manage multiple tasks, and remain organized and detail-oriented.
* Proficiency with basic office software and customer relationship management tools; prior sales or counseling experience is a plus.